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The Tier 2+ Paradox for Mobiles: Solving for Brands and Platforms

In our previous edition, we highlighted how volatile the Mobiles category is in Online Retail, recording an extreme Seasonality Index Diff of 1.7. This risk is now heavily concentrated in the most crucial segment of the market.  In this edition, we drill down into where this risk is concentrated, proving that the seasonality problem is […]

Consumer Goods

IndiaOct 30, 2025

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